Devise Innovations - Innovative Solutions for Innovative Business

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Devise Innovations is a web design and application development firm located in Houston, Texas. We specialize in developing business and creating partnerships that allow us to put together the most innovative solutions to solve our clients business needs.

Devise Innovations is dedicated to providing you with the solution you need to continue growth within your business that gives you a competitive edge and position for success. We take pride in exceeding clients' expectations and positioning their business to flourish.

Your business needs solutions not suggestions and we're here to provide just that!

Archive for the ‘Advertising’ Category

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US Online Ad Spend to Close in on 40 Billion – eMarketer Jan 01th 12

Online spending will grow 23.3% to 39.5 billion in 2012. US online ad spending will post growth well above 20% again this year to reach nearly 40 billion, eMarketer estimates, as the internet contin

via US Online Ad Spend to Close in on 40 Billion – eMarketer.

Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers – eMarketer Jan 01th 12

Interesting article on Paid, Owned, and Earned media…now that the lines of direct-marketing and branding are blurring I wonder how that is going to effect luxury brands?

Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers – eMarketer.

Cautious Optimism for Holiday Season Spending – eMarketer Sep 09th 11

Online sales growth likely to reach double digits. Another holiday season is approaching, meaning another opportunity for retailers to increase sales, boost new customer acquisition and fatten their r

via Cautious Optimism for Holiday Season Spending – eMarketer.

Groupon Doomed by Too Much of a Good Thing – Rob Wheeler – Harvard Business Review Aug 08nd 11

Groupon gets drilled in this article…makes a ton of sense and thinking back on the first opposing article I read about Groupon in TechCrunch this was inevitable. Anybody heard how Living Social is doing?

Groupon Doomed by Too Much of a Good Thing – Rob Wheeler – Harvard Business Review.

Merchants Split on Groupon Satisfaction – eMarketer Aug 08th 11

Even when local merchants make money, many remain unhappy with deals. The long-term profitability of participating in daily deal promotions remains an open question for local businesses, even as servi

via Merchants Split on Groupon Satisfaction – eMarketer.

Options for Online Video Ad Viewers Lead to Greater Engagement – eMarketer Jul 07th 11

Interactive overlays, dismissible pre-roll offer greater engagement. Unlike TV, the internet affords marketers more than just a platform for message dissemination; it provides a channel through which

via Options for Online Video Ad Viewers Lead to Greater Engagement – eMarketer.

How Well Does Social Media Support SMB Customer Acquisition? – eMarketer Jul 07th 11

Small and medium-sized businesses look for new customers on social media. Small businesses are delving into social media marketing with fervor. Small and medium-sized businesses (SMBs) surveyed in Apr

via How Well Does Social Media Support SMB Customer Acquisition? – eMarketer.

Aveda’s Online Employee Activism Helps Drive Brand Evangelism – eMarketer Jul 07th 11

The most interesting point in this story is about how online marketing and social media provide a larger landscape to tell their story than someone who goes into their shop. That says alot to retailers who thing an online presence is just something to do…brand evangelism…gotta love it!

Aveda’s Online Employee Activism Helps Drive Brand Evangelism – eMarketer.

Social Network Comments Fuel Offline Behavior – eMarketer Jul 07th 11

With online advertising revenue to hit $50B by 2015…this is something brands and products should pay attention to…

Comments on social sites about brands and products are encouraging users to take action. Social networks are becoming a part of everyday life for many users, and their offline habits are affected by t

via Social Network Comments Fuel Offline Behavior – eMarketer.

National Advertisers Attracted to Local Trends – eMarketer Jun 06th 11

Looks like going local is a new trend….up $20M by 2015 is pretty significant…

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Large agencies say client’s interest in geotargeting on rise. Some large national advertisers have tapped daily deal sites or mobile check-in services like Groupon and foursquare to take part in the h

via National Advertisers Attracted to Local Trends – eMarketer.

Our Services & Solutions

Innovate Your Business

Our skills allow us to create a variety of web and application solutions for our clients needs. We are skilled in the following:

  • Web Design
  • Scrum/Agile Methodology
  • Content Management
  • Flash Interactive Design
  • Custom Web Application Design
  • more...
  • Business Strategy
  • Search Engine Optimization
  • Web Development and Marketing Strategy
  • Business and Web Design Consulting
  • more...

About Us / Who We Are

About Diverse Solutions

Devising innovative solutions to your business needs.

Our mission is to consult individuals on innovative solutions that allow their business to grow and thrive in today's marketplace.

Our vision is to create a network of business partners and individuals that specialize in a variety of skills that we then integrate into a solution that will be an excellent fit for you as a client.

more about us...

Contact Us / Say Hi

  • Direct 1.832.654.7646
  • Email Info@DeviseInnovations.com
  • Devise Innovations is Headquartered in
    Houston, Texas

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