Online spending will grow 23.3% to 39.5 billion in 2012. US online ad spending will post growth well above 20% again this year to reach nearly 40 billion, eMarketer estimates, as the internet contin
via US Online Ad Spend to Close in on 40 Billion – eMarketer.
Interesting article on Paid, Owned, and Earned media…now that the lines of direct-marketing and branding are blurring I wonder how that is going to effect luxury brands?
Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers – eMarketer.
Online sales growth likely to reach double digits. Another holiday season is approaching, meaning another opportunity for retailers to increase sales, boost new customer acquisition and fatten their r
via Cautious Optimism for Holiday Season Spending – eMarketer.
Groupon gets drilled in this article…makes a ton of sense and thinking back on the first opposing article I read about Groupon in TechCrunch this was inevitable. Anybody heard how Living Social is doing?
Groupon Doomed by Too Much of a Good Thing – Rob Wheeler – Harvard Business Review.
Even when local merchants make money, many remain unhappy with deals. The long-term profitability of participating in daily deal promotions remains an open question for local businesses, even as servi
via Merchants Split on Groupon Satisfaction – eMarketer.
Interactive overlays, dismissible pre-roll offer greater engagement. Unlike TV, the internet affords marketers more than just a platform for message dissemination; it provides a channel through which
via Options for Online Video Ad Viewers Lead to Greater Engagement – eMarketer.
Small and medium-sized businesses look for new customers on social media. Small businesses are delving into social media marketing with fervor. Small and medium-sized businesses (SMBs) surveyed in Apr
via How Well Does Social Media Support SMB Customer Acquisition? – eMarketer.
The most interesting point in this story is about how online marketing and social media provide a larger landscape to tell their story than someone who goes into their shop. That says alot to retailers who thing an online presence is just something to do…brand evangelism…gotta love it!
Aveda’s Online Employee Activism Helps Drive Brand Evangelism – eMarketer.
With online advertising revenue to hit $50B by 2015…this is something brands and products should pay attention to…
Comments on social sites about brands and products are encouraging users to take action. Social networks are becoming a part of everyday life for many users, and their offline habits are affected by t
via Social Network Comments Fuel Offline Behavior – eMarketer.
Looks like going local is a new trend….up $20M by 2015 is pretty significant…
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Large agencies say client’s interest in geotargeting on rise. Some large national advertisers have tapped daily deal sites or mobile check-in services like Groupon and foursquare to take part in the h
via National Advertisers Attracted to Local Trends – eMarketer.