23% still make impulse buys…how can we move that impulse buy to the digital world when grocery shoppers are making their lists?
Grocery Shoppers Stick to Lists, but Disruptions Sneak In – eMarketer.
Groupon gets drilled in this article…makes a ton of sense and thinking back on the first opposing article I read about Groupon in TechCrunch this was inevitable. Anybody heard how Living Social is doing?
Groupon Doomed by Too Much of a Good Thing – Rob Wheeler – Harvard Business Review.
All leaders want to know what trends will shape the future of their industries before they happen. To spot them early, you can’t mingle with the usual suspects at industry events. You need to interact with the peripheries of your industry. Here are two ways to do that: Trend Hunting on the Periphery – Scott Anthony – Harvard Business Review.
- Spend time with peripheral customers. Every industry has cutting-edge users that know—or are even setting—the trends. Find these customers (hint: they are often the younger, technology-focused ones) and tap them for their insights.
- Investigate peripheral companies. Be on the lookout for interesting startups or established companies that could one day edge into your market. Don’t be limited by traditional industry demarcations. Investigate companies solving similar problems that you solve for your customers.