23% still make impulse buys…how can we move that impulse buy to the digital world when grocery shoppers are making their lists?
Grocery Shoppers Stick to Lists, but Disruptions Sneak In – eMarketer.
All in one system would be good…single version of the truth, but as the commenter pointed out…each of these channels has their own complexity and rules about how they measure…
Ditch Media Fragmentation to Increase Clients’ Happiness
Top reason to scan was to find out what would happen. Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers…
via Curious Consumers Begin Scanning QR Codes – eMarketer.
Interesting article on Paid, Owned, and Earned media…now that the lines of direct-marketing and branding are blurring I wonder how that is going to effect luxury brands?
Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers – eMarketer.
More websites are adding sharing buttons, and can see up to seven times the mentions as a result. One way websites and content publishers can get readers and consumers to share their content is to mak
via Sites See Results from Social Sharing Buttons – eMarketer.
Online sales growth likely to reach double digits. Another holiday season is approaching, meaning another opportunity for retailers to increase sales, boost new customer acquisition and fatten their r
via Cautious Optimism for Holiday Season Spending – eMarketer.
Online Retailers Fail to Execute Good Customer Experience – eMarketer.
Good to know since I’m about to embark on an online e-commerce store project here in the next few weeks…
Groupon gets drilled in this article…makes a ton of sense and thinking back on the firstĀ opposing article I read about Groupon in TechCrunch this was inevitable. Anybody heard how Living Social is doing?
Groupon Doomed by Too Much of a Good Thing – Rob Wheeler – Harvard Business Review.