Devise Innovations - Houston Web Design & Development Firm http://deviseinnovations.com Thu, 19 Jan 2012 19:14:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 US Online Ad Spend to Close in on 40 Billion – eMarketer http://deviseinnovations.com/us-online-ad-spend-to-close-in-on-40-billion-emarketer/ http://deviseinnovations.com/us-online-ad-spend-to-close-in-on-40-billion-emarketer/#comments Thu, 19 Jan 2012 19:14:28 +0000 The Founder http://deviseinnovations.com/?p=281

Online spending will grow 23.3% to 39.5 billion in 2012. US online ad spending will post growth well above 20% again this year to reach nearly 40 billion, eMarketer estimates, as the internet contin

via US Online Ad Spend to … Read More...

]]> http://deviseinnovations.com/us-online-ad-spend-to-close-in-on-40-billion-emarketer/feed/ 0 Curious Consumers Begin Scanning QR Codes – eMarketer http://deviseinnovations.com/curious-consumers-begin-scanning-qr-codes-emarketer/ http://deviseinnovations.com/curious-consumers-begin-scanning-qr-codes-emarketer/#comments Tue, 17 Jan 2012 19:28:00 +0000 The Founder http://deviseinnovations.com/?p=279

Top reason to scan was to find out what would happen. Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers…

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]]> http://deviseinnovations.com/curious-consumers-begin-scanning-qr-codes-emarketer/feed/ 0 Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers – eMarketer http://deviseinnovations.com/balancing-paid-owned-and-earned-media-a-must-for-multichannel-marketers-emarketer/ http://deviseinnovations.com/balancing-paid-owned-and-earned-media-a-must-for-multichannel-marketers-emarketer/#comments Mon, 16 Jan 2012 17:24:21 +0000 The Founder http://deviseinnovations.com/?p=277

Interesting article on Paid, Owned, and Earned media…now that the lines of direct-marketing and branding are blurring I wonder how that is going to effect luxury brands?

Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers – eMarketer… Read More...

]]> http://deviseinnovations.com/balancing-paid-owned-and-earned-media-a-must-for-multichannel-marketers-emarketer/feed/ 0 Perfectionism: Healthy or Hurtful? – Jeff Szymanski – Harvard Business Review http://deviseinnovations.com/perfectionism-healthy-or-hurtful-jeff-szymanski-harvard-business-review/ http://deviseinnovations.com/perfectionism-healthy-or-hurtful-jeff-szymanski-harvard-business-review/#comments Thu, 01 Dec 2011 22:09:01 +0000 The Founder http://deviseinnovations.com/?p=273

 

 

 

 

 

Perfectionism: Healthy or Hurtful? – Jeff Szymanski – Harvard Business Review.

Easier said than done…… Read More...

]]> http://deviseinnovations.com/perfectionism-healthy-or-hurtful-jeff-szymanski-harvard-business-review/feed/ 0 Sites See Results from Social Sharing Buttons – eMarketer http://deviseinnovations.com/sites-see-results-from-social-sharing-buttons-emarketer/ http://deviseinnovations.com/sites-see-results-from-social-sharing-buttons-emarketer/#comments Tue, 13 Sep 2011 19:36:38 +0000 The Founder http://deviseinnovations.com/?p=271

More websites are adding sharing buttons, and can see up to seven times the mentions as a result. One way websites and content publishers can get readers and consumers to share their content is to mak

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]]> http://deviseinnovations.com/sites-see-results-from-social-sharing-buttons-emarketer/feed/ 0 Cautious Optimism for Holiday Season Spending – eMarketer http://deviseinnovations.com/cautious-optimism-for-holiday-season-spending-emarketer/ http://deviseinnovations.com/cautious-optimism-for-holiday-season-spending-emarketer/#comments Mon, 12 Sep 2011 13:47:42 +0000 The Founder http://deviseinnovations.com/?p=269

Online sales growth likely to reach double digits. Another holiday season is approaching, meaning another opportunity for retailers to increase sales, boost new customer acquisition and fatten their r

via Cautious Optimism for Holiday Season Spending – eMarketer.… Read More...

]]> http://deviseinnovations.com/cautious-optimism-for-holiday-season-spending-emarketer/feed/ 0 Online Retailers Fail to Execute Good Customer Experience – eMarketer http://deviseinnovations.com/online-retailers-fail-to-execute-good-customer-experience-emarketer/ http://deviseinnovations.com/online-retailers-fail-to-execute-good-customer-experience-emarketer/#comments Thu, 01 Sep 2011 14:49:27 +0000 The Founder http://deviseinnovations.com/?p=267

 

 

Online Retailers Fail to Execute Good Customer Experience – eMarketer.

Good to know since I’m about to embark on an online e-commerce store project here in the next few weeks…… Read More...

]]> http://deviseinnovations.com/online-retailers-fail-to-execute-good-customer-experience-emarketer/feed/ 0 To Catch a Liar – Bill Rosenthal and Carolyn M. Anderson – Harvard Business Review http://deviseinnovations.com/to-catch-a-liar-bill-rosenthal-and-carolyn-m-anderson-harvard-business-review/ http://deviseinnovations.com/to-catch-a-liar-bill-rosenthal-and-carolyn-m-anderson-harvard-business-review/#comments Thu, 25 Aug 2011 12:25:09 +0000 The Founder http://deviseinnovations.com/?p=264

To Catch a Liar – Bill Rosenthal and Carolyn M. Anderson – Harvard Business Review.… Read More...

]]> http://deviseinnovations.com/to-catch-a-liar-bill-rosenthal-and-carolyn-m-anderson-harvard-business-review/feed/ 0 Groupon Doomed by Too Much of a Good Thing – Rob Wheeler – Harvard Business Review http://deviseinnovations.com/groupon-doomed-by-too-much-of-a-good-thing-rob-wheeler-harvard-business-review/ http://deviseinnovations.com/groupon-doomed-by-too-much-of-a-good-thing-rob-wheeler-harvard-business-review/#comments Mon, 22 Aug 2011 20:02:36 +0000 The Founder http://deviseinnovations.com/?p=262

Groupon gets drilled in this article…makes a ton of sense and thinking back on the first opposing article I read about Groupon in TechCrunch this was inevitable. Anybody heard how Living Social is doing?

Groupon Doomed by Too Much of a … Read More...

]]> http://deviseinnovations.com/groupon-doomed-by-too-much-of-a-good-thing-rob-wheeler-harvard-business-review/feed/ 0 What Changing Social Media Usage Means for Marketers – eMarketer http://deviseinnovations.com/what-changing-social-media-usage-means-for-marketers-emarketer/ http://deviseinnovations.com/what-changing-social-media-usage-means-for-marketers-emarketer/#comments Mon, 22 Aug 2011 14:40:58 +0000 The Founder http://deviseinnovations.com/?p=260

This is a must read…looks like the social media landscape is changing rapidly. Now consumers are looking to distribute reliable and entertaining content as opposed to creating it. What’s very interesting is the 15% decline in messaging with friends on … Read More...

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