Online spending will grow 23.3% to 39.5 billion in 2012. US online ad spending will post growth well above 20% again this year to reach nearly 40 billion, eMarketer estimates, as the internet contin
via US Online Ad Spend to Close in on 40 Billion – eMarketer.
Interesting article on Paid, Owned, and Earned media…now that the lines of direct-marketing and branding are blurring I wonder how that is going to effect luxury brands?
Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers – eMarketer.
Even when local merchants make money, many remain unhappy with deals. The long-term profitability of participating in daily deal promotions remains an open question for local businesses, even as servi
via Merchants Split on Groupon Satisfaction – eMarketer.
Interactive overlays, dismissible pre-roll offer greater engagement. Unlike TV, the internet affords marketers more than just a platform for message dissemination; it provides a channel through which
via Options for Online Video Ad Viewers Lead to Greater Engagement – eMarketer.
Looks like going local is a new trend….up $20M by 2015 is pretty significant…
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Large agencies say client’s interest in geotargeting on rise. Some large national advertisers have tapped daily deal sites or mobile check-in services like Groupon and foursquare to take part in the h
via National Advertisers Attracted to Local Trends – eMarketer.
Spending online to surpass $100 billion by 2013. Advertising spending around the world is projected to increase 3.9% this year to more than $494 billion, eMarketer estimates.Total spending on direct
via Worldwide Ad Market Approaches $500 Billion – eMarketer.
Excellent article for startups or non-tech savvy people…
HOW TO: Start Marketing on Facebook.
Looks like email is still the best way to go…with Social Media coming in a strong second…
What Marketers Can Learn from Consumers’ Sharing Habits – eMarketer.