Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers – eMarketer Jan 01th 12
Interesting article on Paid, Owned, and Earned media…now that the lines of direct-marketing and branding are blurring I wonder how that is going to effect luxury brands?
Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers – eMarketer.


