23% still make impulse buys…how can we move that impulse buy to the digital world when grocery shoppers are making their lists?
Grocery Shoppers Stick to Lists, but Disruptions Sneak In – eMarketer.
Online Retailers Fail to Execute Good Customer Experience – eMarketer.
Good to know since I’m about to embark on an online e-commerce store project here in the next few weeks…
This is a must read…looks like the social media landscape is changing rapidly. Now consumers are looking to distribute reliable and entertaining content as opposed to creating it. What’s very interesting is the 15% decline in messaging with friends on Facebook. Especially after their creation of the “Outlook” type inbox.
Marketers really have a chance to influence the education of consumers about their product if they can make it reliable and entertaining. Viral is becoming easier.
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What Changing Social Media Usage Means for Marketers – eMarketer.
Design for your target market….
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Ereader owners older, less likely to be male. The iPad was introduced in 2010 and quickly established a new market for tablets. eMarketer estimates 9.7 million US consumers owned a tablet device by th
via Tablet Audience Leans Young, Wealthy – eMarketer.
Dads spend more time and money entertaining kids online. Dad is the go-to guy for kids who want money to download music, games or movies from the internet, research finds.In February 2011, Ipsos O
via Dads, Kids and Online Entertainment – eMarketer.
When business respond to questions posted by their consumers it appears that it benefits them not only with customer loyalty, but also with purchases.
It seems more and more businesses are taking their customer service to Twitter to respond to customers faster, such as MediaTemple. But with this wide open format of customer service, your business better be ready to respond when called upon. Negative impact with users holding more than 1K followers can propagate pretty quickly…and the last thing a business wants is a negative trending topic.
Twitter Users Want Businesses to Answer Them – eMarketer.
Marketers who fail to segment and target their messages may be at risk. Marketing trends—especially in digital—are motivating brands to be more interactive and engaged with their customers
via Are Impersonal Messages Hurting Your Online Marketing? – eMarketer.
How can we make mobile advertising less intrusive, but still get the point across? For instance, the advertising on the Words With Friends app now comes with an annoying video that you can’t shut off. I, for one, find this very intrusive..especially not being able to shut the ad off…
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A third of mobile marketers aren’t measuring success. Mobile still doesn’t measure up as important to most marketers, according to an April 2011 survey by King Fish Media sponsored by HubSpot, Junta
via The State of Mobile ROI – eMarketer.