Online sales growth likely to reach double digits. Another holiday season is approaching, meaning another opportunity for retailers to increase sales, boost new customer acquisition and fatten their r
via Cautious Optimism for Holiday Season Spending – eMarketer.
Online Retailers Fail to Execute Good Customer Experience – eMarketer.
Good to know since I’m about to embark on an online e-commerce store project here in the next few weeks…
Coupon usage is high. Moms are more often the marketing target, with their traditional status as household decision-makers, but modern men are playing a greater role in family life these days and shou
via Men Make Purchasing Decisions Too – eMarketer.
The key to keeping customers on your website starts with understanding the reasons why they abandon and then developing effective responses to keep them engaged. Supported by insights from iPerceptions and Peppers & Rogers Group, this 1to1 Tips & Takeaways paper offers valuable insights on how to make the online customer experience more engaging, including:
• Identifying the reasons customers abandon
• Developing effective ways to capture customer feedback
• Making website enhancements that meet customer needs
• Establishing best practices for improving conversion rates
Get the paper here.
All the best,
The iPerceptions Team
Tips-Takeaways-FINAL21.pdf (application/pdf Object).