23% still make impulse buys…how can we move that impulse buy to the digital world when grocery shoppers are making their lists?
Grocery Shoppers Stick to Lists, but Disruptions Sneak In – eMarketer.
Online spending will grow 23.3% to 39.5 billion in 2012. US online ad spending will post growth well above 20% again this year to reach nearly 40 billion, eMarketer estimates, as the internet contin
via US Online Ad Spend to Close in on 40 Billion – eMarketer.
Top reason to scan was to find out what would happen. Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers…
via Curious Consumers Begin Scanning QR Codes – eMarketer.
Interesting article on Paid, Owned, and Earned media…now that the lines of direct-marketing and branding are blurring I wonder how that is going to effect luxury brands?
Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers – eMarketer.
More websites are adding sharing buttons, and can see up to seven times the mentions as a result. One way websites and content publishers can get readers and consumers to share their content is to mak
via Sites See Results from Social Sharing Buttons – eMarketer.
Online sales growth likely to reach double digits. Another holiday season is approaching, meaning another opportunity for retailers to increase sales, boost new customer acquisition and fatten their r
via Cautious Optimism for Holiday Season Spending – eMarketer.
This is a must read…looks like the social media landscape is changing rapidly. Now consumers are looking to distribute reliable and entertaining content as opposed to creating it. What’s very interesting is the 15% decline in messaging with friends on Facebook. Especially after their creation of the “Outlook” type inbox.
Marketers really have a chance to influence the education of consumers about their product if they can make it reliable and entertaining. Viral is becoming easier.
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What Changing Social Media Usage Means for Marketers – eMarketer.
Even when local merchants make money, many remain unhappy with deals. The long-term profitability of participating in daily deal promotions remains an open question for local businesses, even as servi
via Merchants Split on Groupon Satisfaction – eMarketer.