More websites are adding sharing buttons, and can see up to seven times the mentions as a result. One way websites and content publishers can get readers and consumers to share their content is to mak
via Sites See Results from Social Sharing Buttons – eMarketer.
This is a must read…looks like the social media landscape is changing rapidly. Now consumers are looking to distribute reliable and entertaining content as opposed to creating it. What’s very interesting is the 15% decline in messaging with friends on Facebook. Especially after their creation of the “Outlook” type inbox.
Marketers really have a chance to influence the education of consumers about their product if they can make it reliable and entertaining. Viral is becoming easier.
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What Changing Social Media Usage Means for Marketers – eMarketer.
The most interesting point in this story is about how online marketing and social media provide a larger landscape to tell their story than someone who goes into their shop. That says alot to retailers who thing an online presence is just something to do…brand evangelism…gotta love it!
Aveda’s Online Employee Activism Helps Drive Brand Evangelism – eMarketer.
Which do you prefer? Google +1 seems like it may reach more people, but I’m not sure how you’ll link with people already in your social network…
Google’s +1 Button Challenges Facebook’s Like Across the Web.
Excellent article for startups or non-tech savvy people…
HOW TO: Start Marketing on Facebook.
Marketers must look beyond fan count to find real success. Having a branded Facebook page has become near-essential for many businesses. As such, companies should give as much thought and energy into
via Facebook Success Beyond the ‘Like’ – eMarketer.