23% still make impulse buys…how can we move that impulse buy to the digital world when grocery shoppers are making their lists?
Grocery Shoppers Stick to Lists, but Disruptions Sneak In – eMarketer.
Top reason to scan was to find out what would happen. Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers…
via Curious Consumers Begin Scanning QR Codes – eMarketer.
Interesting article on Paid, Owned, and Earned media…now that the lines of direct-marketing and branding are blurring I wonder how that is going to effect luxury brands?
Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers – eMarketer.
Online sales growth likely to reach double digits. Another holiday season is approaching, meaning another opportunity for retailers to increase sales, boost new customer acquisition and fatten their r
via Cautious Optimism for Holiday Season Spending – eMarketer.
Online Retailers Fail to Execute Good Customer Experience – eMarketer.
Good to know since I’m about to embark on an online e-commerce store project here in the next few weeks…
This is a must read…looks like the social media landscape is changing rapidly. Now consumers are looking to distribute reliable and entertaining content as opposed to creating it. What’s very interesting is the 15% decline in messaging with friends on Facebook. Especially after their creation of the “Outlook” type inbox.
Marketers really have a chance to influence the education of consumers about their product if they can make it reliable and entertaining. Viral is becoming easier.
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What Changing Social Media Usage Means for Marketers – eMarketer.
Even when local merchants make money, many remain unhappy with deals. The long-term profitability of participating in daily deal promotions remains an open question for local businesses, even as servi
via Merchants Split on Groupon Satisfaction – eMarketer.
Good information for my potential client looking to sell online in Italy…
Domestic retailers reap rewards from outreach to international shoppers. As ecommerce sales growth begins to flatten in the US, many retailers have been exploring new markets beyond the country’s bord
via Overseas Buyers Buoy US Ecommerce Sales – eMarketer.
Interactive overlays, dismissible pre-roll offer greater engagement. Unlike TV, the internet affords marketers more than just a platform for message dissemination; it provides a channel through which
via Options for Online Video Ad Viewers Lead to Greater Engagement – eMarketer.