The State of Mobile ROI – eMarketer Jun 06st 11
How can we make mobile advertising less intrusive, but still get the point across? For instance, the advertising on the Words With Friends app now comes with an annoying video that you can’t shut off. I, for one, find this very intrusive..especially not being able to shut the ad off…
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A third of mobile marketers aren’t measuring success. Mobile still doesn’t measure up as important to most marketers, according to an April 2011 survey by King Fish Media sponsored by HubSpot, Junta


