More websites are adding sharing buttons, and can see up to seven times the mentions as a result. One way websites and content publishers can get readers and consumers to share their content is to mak
via Sites See Results from Social Sharing Buttons – eMarketer.
This is a must read…looks like the social media landscape is changing rapidly. Now consumers are looking to distribute reliable and entertaining content as opposed to creating it. What’s very interesting is the 15% decline in messaging with friends on Facebook. Especially after their creation of the “Outlook” type inbox.
Marketers really have a chance to influence the education of consumers about their product if they can make it reliable and entertaining. Viral is becoming easier.
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What Changing Social Media Usage Means for Marketers – eMarketer.
Even when local merchants make money, many remain unhappy with deals. The long-term profitability of participating in daily deal promotions remains an open question for local businesses, even as servi
via Merchants Split on Groupon Satisfaction – eMarketer.
Good…now we won’t have to go to Plixi or TwitPic…
Twitter Rolls Out Photo Sharing to All Users.
Companies are skeptical about the long-term payoff of daily deals. While daily deals become increasingly popular with consumers, there is conflicting information about whether such offers are worth it
via Do Daily Deals Encourage Repeat Business? – eMarketer.
Small and medium-sized businesses look for new customers on social media. Small businesses are delving into social media marketing with fervor. Small and medium-sized businesses (SMBs) surveyed in Apr
via How Well Does Social Media Support SMB Customer Acquisition? – eMarketer.
The most interesting point in this story is about how online marketing and social media provide a larger landscape to tell their story than someone who goes into their shop. That says alot to retailers who thing an online presence is just something to do…brand evangelism…gotta love it!
Aveda’s Online Employee Activism Helps Drive Brand Evangelism – eMarketer.
Social networks continue to prove their worth as a marketing channel. Social media marketing has been top of mind among marketers and is becoming a worldwide phenomenon. Earlier this year, eMarketer e
via Social Media Marketing Brings New Revenues, Customers – eMarketer.
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