More websites are adding sharing buttons, and can see up to seven times the mentions as a result. One way websites and content publishers can get readers and consumers to share their content is to mak
via Sites See Results from Social Sharing Buttons – eMarketer.
This is a must read…looks like the social media landscape is changing rapidly. Now consumers are looking to distribute reliable and entertaining content as opposed to creating it. What’s very interesting is the 15% decline in messaging with friends on Facebook. Especially after their creation of the “Outlook” type inbox.
Marketers really have a chance to influence the education of consumers about their product if they can make it reliable and entertaining. Viral is becoming easier.
===============================================================
What Changing Social Media Usage Means for Marketers – eMarketer.
Good…now we won’t have to go to Plixi or TwitPic…
Twitter Rolls Out Photo Sharing to All Users.
The most interesting point in this story is about how online marketing and social media provide a larger landscape to tell their story than someone who goes into their shop. That says alot to retailers who thing an online presence is just something to do…brand evangelism…gotta love it!
Aveda’s Online Employee Activism Helps Drive Brand Evangelism – eMarketer.
When business respond to questions posted by their consumers it appears that it benefits them not only with customer loyalty, but also with purchases.
It seems more and more businesses are taking their customer service to Twitter to respond to customers faster, such as MediaTemple. But with this wide open format of customer service, your business better be ready to respond when called upon. Negative impact with users holding more than 1K followers can propagate pretty quickly…and the last thing a business wants is a negative trending topic.
Twitter Users Want Businesses to Answer Them – eMarketer.