More websites are adding sharing buttons, and can see up to seven times the mentions as a result. One way websites and content publishers can get readers and consumers to share their content is to mak
via Sites See Results from Social Sharing Buttons – eMarketer.
Google remains key tool for finding info. Search is still tops for finding online businesses, but consumers are relying on real-life recommendations from their friends to actually get them in the door
via Friend Recommendations Drive Local Business Visits – eMarketer.
The key to keeping customers on your website starts with understanding the reasons why they abandon and then developing effective responses to keep them engaged. Supported by insights from iPerceptions and Peppers & Rogers Group, this 1to1 Tips & Takeaways paper offers valuable insights on how to make the online customer experience more engaging, including:
• Identifying the reasons customers abandon
• Developing effective ways to capture customer feedback
• Making website enhancements that meet customer needs
• Establishing best practices for improving conversion rates
Get the paper here.
All the best,
The iPerceptions Team
Tips-Takeaways-FINAL21.pdf (application/pdf Object).